In a sea of me-too sweeteners, there’s room for one to stand out. Knowing, our customer profile we aimed to create a brand presence that wouldn’t be out of place in a fashion mag.

Bold copy lines with personality with fresh, contemporary styling (that had to work with the existing product’s design) gave the little packs a mighty presence.

Comparing composition on set

Simple, stylised sets made for impactful images

Early art direction and copy development